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Zero Experience, Upgrade Services, Air Conditioning Oaks by jojo
HC Home Network News : Although Tiger has just turned the big screen, but the domestic air conditioner industry in the first Army Air conditioning has long been planning corporate Oaks. With the 2010 3 15 Consumer Protection Day approaches, Oaks Air Conditioning trying to use "promotional +
Service "Double nuclear power mode, in March launched the largest domestic air-conditioning industry, the intensity of market promotion and service activities.
Oaks "promotion + services" two-nuclear-powered model is very rich in content: buy air conditioning, get LCD, get
Mobile , Sent ten free repair, maintenance free life. Appliance Experts point out that the Oaks introduced value-added services, not only industry existing service system and system innovation and upgrading, the key is to service and
Marketing The integration of activities, develop new service content and commercial value. Ultimately, this will allow consumers to enjoy a package of services to achieve value-added after purchase.
In fact, the Oaks of the "promotion + services" pattern of double nuclear power in China
Consumers Association 2010 theme "Consumer and services" coincide. Both sides stressed the consumer to stimulate domestic demand, while through the service content, service models, service innovation, stimulate new markets to enhance consumer demand and purchasing power.
Oaks layout first series of air-conditioning and domestic air conditioning market policies and inseparable from the status quo.
The one hand, the market has been long rumored new national energy efficiency standards for air conditioners forthcoming, the new energy efficiency standards will be divided into three, one for the highest available energy efficiency 2 as a minimum threshold. At present, domestic air conditioning industry, two energy-efficient products generally higher inventory, Gree, Midea also have to turn their attention of the 1,2-level promotion of energy-efficient air conditioning. Therefore, this year's "3 15" will be
Energy Bloody price of the product for the first time. The scale does not distinguish between brands, do not distinguish between brand strategy, in order to snatch the market, individual air-conditioning company will exert all efforts and expand market game. For the start an energy-efficient air-conditioning as a promotion focus Oaks, the new national energy efficiency standards for air conditioners which are of no doubt that the implementation of major good news.
There is also a practitioner can not be ignored that air-conditioning factors: Since the second half of the global economic recovery led the Soviet steel, copper,
Plastic Particle rebound in prices of raw materials such as air conditioning. Currently, the domestic air-conditioning running costs of enterprises have emerged over the same period last year 10% of the rise, many companies have in the "high cost of low price" operation cycle. Meanwhile, the Ministry of Finance announced in 2009 after saving
Huimin Policies to promote energy-efficient air-conditioning policy shows that energy-efficient air-conditioning market share has exceeded 50% of the energy policy of benefiting will be canceled this year, which will further lead to the mass of domestic air-conditioning business prices.
Introduced the new policy, cancel the old policy, the role of factors such as rising costs, the cold year 2009 in accordance with market competition that started early morning to benefit the market strategy, early-onset force early end. Advance to seize market opportunities, has become the consensus of many air conditioning companies.
Pioneered the use of air conditioning in addition to Oaks "promotion + services" dual-mode open the 315 nuclear power a new round of marketing of war, the U.S., and Geli, and other enterprises have also advanced with greater strength. It can be seen, 3 15 events this year will start ahead of the market in 2010 air conditioning season contention.
, However, has its own advantages Oaks Air Conditioning. Since 2009, cold, Oaks air conditioning industry in China has established strategic clarity, strategy and, adverse economic promotion, early scramble to point to a plane, such as three-dimensional strategic layout. 2009 Oaks air conditioning sales jumped 37%, achieved in the domestic market gone against the tide rose, overall leader. Launched in early 2010, the cold, the price Oaks staged the first storm, storm frequency, value crisis, the 2010 proposed Oaks inverter air conditioner sales target of 100 million units, accounting for 20% conversion machine of milestones. 2010 New Year's Day, Oaks air conditioning sales jumped 3 times, frequency synchronous machine sales increased dramatically.
As "dealers rushing to run air conditioning brands" in the first to introduce "multi-subsidy value marketing" to build five large product system completed two strategic urban and rural markets, and promotion of subsidies on energy-efficient, home appliances to the countryside, the old The three-dimensional cover three policy renewal after the Oaks air conditioning industry in China will undoubtedly make a new step ahead in a bloody battle.
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Article Source: http://www.earticlesonline.com/Article/Zero-Experience--Upgrade-Services--Air-Conditioning-Oaks/864955